Digital Marketing Professional Program
Digital marketing encompasses various strategies and techniques used to promote products or services online. It involves leveraging digital channels such as websites, search engines, social media, email, and mobile apps to reach and engage target audiences. The purpose of digital marketing is to increase brand awareness, drive website traffic, generate leads, and ultimately, convert those leads into customers. It includes activities like search engine optimization (SEO), content marketing, social media marketing, email marketing, online advertising, and analytics to measure and optimize campaign performance.
15+ Years
of Educational Excellence
Ranked #1
by Working Professional
24 Months
Program Duration
100% Campus
With Weekend class
Course Overview
A digital marketing course provides comprehensive training on various digital marketing strategies and techniques. It covers topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, online advertising, web analytics, and conversion rate optimization. The course typically includes practical exercises, case studies, and real-world examples to help students develop practical skills. It aims to equip individuals with the knowledge and tools necessary to create effective digital marketing campaigns, reach target audiences, generate leads, increase website traffic, and ultimately drive business growth in the digital landscape.
Syllabus
A future-proof syllabus meticulously designed by industry experts and educationalists, comprising videos, texts, industry projects, live sessions, and assignments, is a comprehensive learning plan that will help you develop the required skill set and knowledge to secure a job that assures career growth.
Syllabus
Best-in-cltass content by leading faculty and industry leaders in the form of videos, cases, and projects.
- Overview of digital marketing
- Key concepts and terminology
- Evolution of digital marketing
- Importance of a website for digital marketing
- Website planning and strategy
- User experience (UX) and user interface (UI) design
- Basics of HTML, CSS, and CMS platforms
- Introduction to SEO
- On-page optimization techniques
- Off-page optimization techniques
- Keyword research and analysis
- - SEO tools and analytics
- Introduction to PPC advertising
- Google Ads and Bing Ads platforms
- Keyword research for PPC campaigns
- Creating and managing PPC campaigns
- - Ad copywriting and optimization
- Introduction to social media marketing
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Creating and optimizing social media profiles
- Social media content strategy
- Advertising on social media platforms
- Basics of email marketing
- Building an email list
- Email campaign development
- Email automation and segmentation
- Email marketing analytics and metrics
- Introduction to content marketing
- Content strategy and planning
- Creating compelling content (blog posts, articles, videos, infographics)
- Content distribution and promotion
- Content marketing analytics
- Importance of mobile optimization
- Mobile advertising strategies
- Mobile-responsive website design
- Mobile apps and in-app advertising
- Location-based marketing
- Introduction to digital marketing analytics
- Web analytics tools (Google Analytics)
- Key metrics and performance indicators
- Analyzing campaign data
- Reporting and data visualization
- Developing a digital marketing plan
- Setting marketing objectives and goals
- Target audience research and segmentation
- Budgeting and resource allocation
- Monitoring and optimizing digital marketing campaigns
- Freshers,
- Engineers,
- Domain Experts,
- Software & IT Professionals,
- Marketing & Sales Professionals
- Anyone interested in learning Big Data HADOOP, willing to make a career in Big Data and to score better in certification exams.
- Working with HDFS
- Batch Processing using MapReduce
- Data Analysis using Pig
- Querying Big Data using Hive & HBase
- Real-time Data Processing with Spark
- Workflow Scheduling using Oozie
- U.G Degree with minimum 50% or equivalent passing marks
- No coding experience is required
- Hadoop Developer,
- Hadoop Architect,
- Hadoop Admin,
- Senior Hadoop Developer,
- MIS Reporting Executive
- Data Scientist &
- Big Data Analyst
Programming Tools & Languages Covered
About the Program
Digital marketing courses are designed to teach individuals the principles and tactics of promoting products or services using digital channels such as search engines, social media, email marketing, and websites. These courses cover various topics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and analytics. They provide insights into different marketing strategies, tools, and techniques to effectively reach and engage target audiences online. Digital marketing courses are available in various formats, including online courses, in-person classes, and self-paced learning modules. They are beneficial for individuals looking to pursue a career in digital marketing or enhance their skills in this field.
Course Completion Certificate
Complete the Digital Marketing Professional Program successfully to receive this honorable course completed certificate from Pathpilots. This certificate, recognized by top organizations – MNCs, will be awarded to students who have scored at least 60% and above on the test and completed the assigned project work.
Syllabus
Best-in-cltass content by leading faculty and industry leaders in the form of videos, cases, and projects.
Team Members
Our Expert Instructors
Admission Process
Getting admitted to one of Pathpilots courses is a four-step, simple process. Let's take a walk-through:
Step 1
Fill out the application form by answering tour basic details.
Step 2
Selection Process
Attend a short test with questions about reasoning, aptitude, and the course basics.
Answer 10 Questions
If you score 50% and above, you are eligible to enroll for the course
If you score 50% and above, you are eligible to enroll for the course
You will receive a special 10 % discount on the total course fee if you answer nine questions correctly
Students who have scored the following marks in the below-mentioned competitive exams can join the course without attending the test. You are also eligible for a special Discount of 10% on the total course fee.
Exemption for students who have a GRE score of 300+, a GMAT score of 650+, a CAT score of 90+, and a GATE score of 500+
Step 3
Shortlisting – Reserving Seats
Pathpilots will shortlist students based on their profile and test scores. The selected candidates will receive admission letters and can block their seats by remitting an advance amount of INR……………….. (Amount to be decided by Client)
Step 4
Selection Process
Balance fee to be remitted within the next ten days or before the course commencing date.
Top Companies that Hire Our Students
Trusted by market leaders across the globe, our students play an active role in contributing to the development of the community as a whole at
Personalised Industry Session
90-minute sessions over the weekend by leading industry experts
Career Mentorship Sessions
90-minute sessions over the weekend by leading industry experts
Interview Preparation
90-minute sessions over the weekend by leading industry experts
Course Fees
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Rs 15000
For Enterprises
- Examine Upskilling Requirements
- Develop Customized Training Plans
- Design Programs Aligning With The Goals
- Upgrade Workforce Through Quantifiable Measures
- Build Professional Culture
For Students - Learners
- Enhance Career Prospects
- Assure Employability
- Design Customized Career Plans
- Focus on Training & Skill Development
- Honor With Industry Recognized Certifications
Trusted By 1k+ Company Around The World!
Why Choose PathPilot
Grow Your Skill, Define Your Bright Future
All Classes Video Provided
Classes offer video content for comprehensive learning and understanding.
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